Marcus Hedman
hedmanfirm.com 
“Just wanted to tell you thank you for all the great advice, information and sacrifices you have made to help me and all of us. I appreciate everything you have done and are doing.”
Build a profitable, sustainable
and scalable business
Let’s Go
What is Start Launch Grow?
The number 1 most comprehensive Business Development program for Businesses and Aspiring Business Owners.
This is not your typical online training, program, or course. Start Launch Grow is the upper echelon of business content with a focus on giving immediate results. You will also have access to an exclusive community, a portal to exclusive access to industry experts, top founders, and CEOs, workshops, and masterclasses.
Take a peek inside our program.
Start Launch Grow Results
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Darren Jones
ChildCare Owner
The Program Details
Your Curriculum
Over the next twelve weeks, or your desired planned time from (Yeah we show you how to plan your lesson to fit your lifestyle). You’ll watch streaming video lessons and dive into action-packed worksheets, designed for you to complete to see immediate results from each lesson, plan your business move and communicate your results to our private community to discuss it with your fellow biz builders.
Module 1:
Prepare Yourself to Excel
Overview:
In this module, you will learn how to take control of your time, take massive action, and establish your winning habits to take care of yourself so that you can build the profitable business you vision for yourself. You will dive deep into who you are and focus on your personal self-development. Each lesson will show you how to do this. When you do, you prepare yourself mentally to handle anything that may come your way as you build your profitable business.
Lessons included:
1. Why you must prepare yourself to succeed
2. Self-care and mindset
3. Time management
4. Establishing your winning habits
5. Understanding the Anatomy of a business
Upon completion of this module:
You will feel more empowered, establish your own daily self-care routine and excel mindset, have better control of your time, establish your daily habits, have more follow-through to accomplish your goals, and have an understanding of the way all business works no matter what the industry!
- Mobile- and tablet-friendly
- Work at your own pace
- Choose the format where you learn best — video, or audio.
- Revisit as often as you want. The materials are yours for life.
Module 2:
Develop Your Business Niche
Overview:
In this module, you will learn how to develop your business only you can create, find your ideal customer, communicating your biz nitche, and how to use and apply you biz spark statment and create your professional resume. You will dig deep within and really become aware of all your hidden value laying inside of you. Each lesson will show you how.
What You’ll Get:
Lessons included:
- How to develop the Business only you can create
2. How to find your Ideal Customer
3. How to communicate your Business Nitche
4. Bonus lesson: How to create your professional bio
Upon completion of this module:
You will have discovered and or refined your your business nitche, confidently communicate the value of your business, know who your ideal customer is, and how to commumicate your expertise.
- Mobile- and tablet-friendly
- Work at your own pace
- Choose the format where you learn best — video, or audio.
- Revisit as often as you want. The materials are yours for life.
Module 3:
Creation of your Business Leads
Overview:
In this module, you will learn how to create your warm business before you launch. As with everything there is a strategy. You will also learn how to create your marketing content using our signature hype method, generate 250leads, and start preselling to them.
What You’ll Get:
Lessons included:
- How to create your marketing content
2. How to create your freebie
3. How to generate warm business leads for your Business
Nitche
4. How to presell your products or services without a website
5. Bonus lesson: Get your script to send your with your freebie
Upon completion of this module:
You will have created your essential marketing content, created your freebie, generate atleast 250 warms leads, presell your products or services, and get the script to send your freebies.
- Mobile- and tablet-friendly
- Work at your own pace
- Choose the format where you learn best — video, or audio.
- Revisit as often as you want. The materials are yours for life.
Module 4:
Creation of your Business Products or Signature Services
Overview:
n this module, you will learn how to create your services, digital products, and physical products from scratch because you are a creator. However, Before you jump in, you will also learn and understand the important business concepts to give an in-depth understanding of what you should master as you begin to create.
Lessons included:
- Make your spark into something sellable
- Understanding the Basics of all things sellable
- Creation of your profitable signature services
- Creation of your physical products
- Creation of your Digital Products
- The Cheat code to create your digital products
- Bonus: Execution of your Business Goals
- Bonus: Offer to allow us to help you
- Bonus: Behind the curtains of our program
Upon completion of this module:
You will have created your profitable signature services, physical products, and digital products, execute your business goals, and get an opportunity for a member of our team to help you with it all.
- Mobile- and tablet-friendly
- Work at your own pace
- Choose the format where you learn best — video, or audio.
- Revisit as often as you want. The materials are yours for life.
Module 5:Creation of your Business Brand
Overview:
In this module, you build your brand. You will walk you through the process of presenting yourself and your business as a brand to the world. You will learn how to make sure you are competitive in the marketplace with your prices, name, and presentation, and secure your domain and hosting.
Lessons included:
- From Business to Brand
- How to create your brand identity
- How to Create your brand photos
- How to Choose your sellable domain
- How to Name your signature products and services
- How to price your products and services
- How to Create your products and services descriptions
- How to Create your product and services mock-ups
Upon completion of this module:
You will have created your brand, established your brand identity, created your brand photos, chosen your sellable domain, named your products and services, created your products or services descriptions and created your mock-ups.
- Mobile- and tablet-friendly
- Work at your own pace
- Choose the format where you learn best — video, or audio.
- Revisit as often as you want. The materials are yours for life.
Module 6:Creation of Your Business Copy
Overview:
In this module, you will learn how to share your shine meaning how to create your sellable copy, communicate the right words, and understand applying the most important concepts of copywriting. .
Lessons included:
- the concepts of copywriting,
- how to write your home page,
- how to write you’re about you page,
- how to write your work with me page,
- how to write your landing page,
- how to write your sales pages for your products and services,
- Announcing your launch
- Websites, and then some
Upon completion of this module:
You will write your home page, about page, services, and products page, landing page, work with page, and announce your launch. Plus you will know how to make your website convert, deciding whether you should DIY or hire a designer, get the Tools, plugs, and resources to make your website sell
- Mobile- and tablet-friendly
- Work at your own pace
- Choose the format where you learn best — video, or audio.
- Revisit as often as you want. The materials are yours for life.
Module 7:Get in Formation
Overview:
In this module, Getting in Formation is essential to protect your personal assets in the event of a lawsuit, but more importantly, it is the key to establishing a sustainable business. Setting up your business entity the correct way will give your business the ability to outlive you assuming you stay in compliance with the state you are in. The next several lessons will teach you how to set up your business entity and how to get paid. We will be covering the following in the next several lessons:
Lessons included:
- Understanding business entities
- Choosing the best entity to set up
- How to file your own LLC
- Vendors you can get to file your LLC
- Getting your EIN number
- Getting your S-Corp designation
- Documents you need in addition to your forming your business entity
- Setting up your payment gateway system.
Upon completion of this module:
You will choose the best entity for your business, set up your LLC, (whether DIY or vendor), get your EIN, Set up your s corp, get the company documents you need, and set up your payment gateway system.
- Mobile- and tablet-friendly
- Work at your own pace
- Choose the format where you learn best — video, or audio.
- Revisit as often as you want. The materials are yours for life.
Module 8:
Establish Your Necessary Business Contracts
Overview:
In this module, you learn about the necessary legal business documents for your business. In this module, we walk you through the process creating the necessary contacts you need for your business in the next few lessons. These are:
Lessons included:
- Release of Liability
- Terms of Use/Conditions for your Website
- Privacy Policy
- Service Agreement
- Product Instructional / Manual
Upon completion of this module:
You will have your customized release of liability, terms of use, privacy policy, service agreement and your product manuel.
- Mobile- and tablet-friendly
- Work at your own pace
- Choose the format where you learn best — video, or audio.
- Revisit as often as you want. The materials are yours for life.
Module 9:
Protecting your Business, your products, and Creations
Overview:
Protecting Your Brand, your products and services are essential to ensure you remain distinct, valuable, and sustainable in business. This module teaches you how to protect your products and services, and what types of works can be trademarked, copyrighted, or patented and we are giving you the exact step-by-step process.
Lessons included:
1. How to Trademark your Work
2. How to Patent
3. How to Copyright your works
Upon completion of this module:
You will know how to trademark your works, how to copyright works, and what you can patent and what you need to give to a patent attorney to get you started.
- Mobile- and tablet-friendly
- Work at your own pace
- Choose the format where you learn best — video, or audio.
- Revisit as often as you want. The materials are yours for life.
Module 10:
Create Your Stellar Operations
Overview:
This module is all about creating stellar operations for your business. When we say operations we mean what it takes to facilitate your products and/or services to your customers and what it takes to establish your business as an efficient business running at optimal capacity.
What You’ll Get:
Lessons included:
- Establishing Your operations
- Setting up your business systems
- Establishing Your office Address
- Setting up your phones
- Completion of your website and landing page
- Setting up your IT
- Setting up your customer Relations Management Software
- Bonus Lesson: DIY Digital Success
Upon completion of this module:
You will know how to set up and create optimal and efficient work processes for your business, how to establish your biz systems, your information technology, and your customer management platform.
- Mobile- and tablet-friendly
- Work at your own pace
- Choose the format where you learn best — video, or audio.
- Revisit as often as you want. The materials are yours for life.
Module 11:
Establish Your Biz Finance
Overview:
Establishing and Managing your Biz Finances is pivotal in keeping your business sustainable and growing. In this Module, you learn not only how to develop your revenue streams, but also learn how to build your business credit and how to establish great business credit as well. You will also learn how to handle your business taxes, get business insurance get your sales tax permit, and get business capital to grow your business.
Lessons included:
- 1. Establish your budget
- 2. Deal with your business taxes
- 3. Handle your Sales Taxes
- 4. Connect with a Consultant
- 5. Apply for Grants for your business
- 6. Establish your Revenue & Income Streams
- 7. Establish great personal credit
- 8. Establish your business credit
- 9. Get Busines Insurance
- 10. Get Business Capital
Upon completion of this module:
When you are done with this module, you have done the work to establish great personal and business credit, know your business revenue streams, get grants, pick the right consultant for your business, and get business capital.
- Mobile- and tablet-friendly
- Work at your own pace
- Choose the format where you learn best — video, or audio.
- Revisit as often as you want. The materials are yours for life.
Module 12:
Assemble your dream team
Overview:
This module is all about how to put together your dream team. Your employees are your human capital. How you train your employees and lead your employees will determine the output of your business. In this module you will learn the key strategies to assembling your team.
Lessons included:
- Gathering your Team
- Independent Contractor vs. Employees
- Hire an HR or naw
- Workers’ compensation
- Hiring Your Team & the docs you need
- Bonus: How to Hire a Virtual Assistant
Upon completion of this module:
You will have put together your dream team, determined whether you will hire employees or independent contractors for your business, determine whether you will hire an in-house human resource, get worker’s compensation and put together your own company employee documents which include hiring, onboarding, and monitoring systems.
- Mobile- and tablet-friendly
- Work at your own pace
- Choose the format where you learn best — video, or audio.
- Revisit as often as you want. The materials are yours for life.
Module 13:
Dominate your Marketing
Overview:
This module is so important because this is about Marketing your business. I literally go through 17 different marketing funnels for you. Mastering your marketing funnels is how you will get your business leads. In this module, you will learn how to create each and every marketing funnel there is. You will also learn the key strategies on how to execute them.
Lessons included:
- Understanding the inside Outside marketing framework
- Understanding Sales Funnel
- One-to-One Marketing
- Event Marketing
- Facebook Ads
- Email Marketing
- SEO
- Direct Mail
- Social Media Marketing
- Blogging for sales
- Text Marketing
- Webinar Marketing
- Google Ads
- YouTube Ads
- Podcasting 101
- Traditional Marketing (radio, billboard, and TV)
- Press
Upon completion of this module:
You will be clear on how to build, launch and execute each marketing funnel in the world of busness.
- Mobile- and tablet-friendly
- Work at your own pace
- Choose the format where you learn best — video, or audio.
- Revisit as often as you want. The materials are yours for life.
Module 14:
Mastering Your Sales
Overview:
This Module is about ensuring that you master your sales. In order to do this, We will ensure your storefront, i.e. your website, and or landing pages are set. ( of course, this includes your brick and mortar office as well) In addition, we will need to make sure all of your chosen marketing funnels are fully loaded and all of your operational funnels are set up and efficiently working.
Lessons included:
- Website / Landing Page Review
- Scheduling Your Marketing funnels
Upon completion of this module:
You will know exactly where your sales are coming from and you will have done a final audit on your business operations to ensure you are set to scale your business.
- Mobile- and tablet-friendly
- Work at your own pace
- Choose the format where you learn best — video, or audio.
- Revisit as often as you want. The materials are yours for life.
Module 15:
KPIs and Monitoring Your Business
Overview:
This module is about executing each and every part of your business. You will launch your business and or relaunch your business and you will learn how to monitor your biz business performance. This is the GROW in #startlaunchgrow!!
Lessons included:
- Time to Execute
- Understanding PI/QA
Upon completion of this module:
You will have set yourself up to take control of your business health on an ongoing and manageable basis..
- Mobile- and tablet-friendly
- Work at your own pace
- Choose the format where you learn best — video, or audio.
- Revisit as often as you want. The materials are yours for life.
10,000.00 Value
8 Live Video Sessions with Attorney and Business Mentor
Roxell Richards
During your program, you will also have the opportunity to join 8 live session Q and A sessions with Roxell and any guest pop-up expert trainings to help you execute the results you want as well as gain insights into all things business building.
Our sessions are vital to helping you dive deep into completing the program. IF you are unable to attend any session, no worries, all sessions are recorded. Plus, you will also receive access to all previous live calls from the past inside of the portal.
Plus Additional Bonuses for you!!!
A $500 Value
Done-For-You Expert Bio Template
- Gain confidence with a professional bio
- Win credibility with your target audience
- Get instant credibility
A $1500 Value
Frebie Outreach Scripts
- Make a genuine connection to convert
- Gain interest in your products or services effortlessly
- Convert with the right messaging
A $500 Value
Step-by-Step Guide
- Reach your goals with ease
- Learn how to follow through to execute your goals the right way
- Use this process to apply to any business goals you have
A $1000 Value
Done-For-You Expert Services Discount
- Allow us to help you get what you need for your business at a discount price
- Discount is transferrable to any service
- Code does not expire
A $1500 Value
Done-For-You Outreach Scripts
- Get up and close personal and see how it’s done
- Ask questions immediately
- Watch and learn so you can have a seamless operation
A $2500 Value
DIY Digital Success
- How to create your website
- Create your own funnels
- SEO Basics
- Website basics
- 2 walk-through tutorials
A $1000 Value
Done-For-You Expert Services Discount
- How to find your Virtual Assistant
- What to look for
- Onboarding basics
With Start Launch Grow, You Gain Lifetime Access To:
- Over 110 video lessons
- Our private online network of biz builders
- 400 + pages of printable, downloaded, and editable worksheets, workbooks and e-books
- 8 live calls led by Attorney Roxell Richards
- Access to the Guest expert masterclasses
- $25,000 worth of bonus extra lessons
- Our business Builder Binder to organize it all
- Our customizable legal docs
- instant access to our private community
- 5 Video Course Lessons
- printable and editable results worksheets to ensure you receive results
Plus, upon successful completion of the program you will also receive:
A badge that can be hosted on your website, email signature, and LinkedIn profile
- A digital, printable certificate of completion for framing
- Status and recognition for completing a Cardone University program
Plus there´s more……….Get your certificate upon completion.
Upon completion, you will receive a certificate of completion for Marketing and be recognized as a ExcellU marketing professional. The Excel University Certification Program in Marketing prepares professionals, leaders, and organizations to create and implement our result-oriented strategies and a competitive edge in today’s marketplace. Successful completion of the program requires mastery of each of the lessons.
Who is this program for?
Our Program
Is For You If…
- You’re either an aspiring business owner with a great idea who’s ready to bring your product or service to market
- You’re an established business owner who is ready to scale your business with proven methods
- You are ready to learn what it truly takes to build a profitable and sustainable business
- You want to learn the ins and outs of building a profitable, sustainable business
- You’re ready to learn the strategies behind building your marketing, operations finance, human resources, and sales department
- You’re ready to commit to a fun and loving and at times challenging, program that will stretch you
- You’re excited to join a thriving community of business builders whom you can network with and get feedback daily
Our Program
Isn’t For You If…
- You’re not sure if you want to start a business
- You aren’t willing to fully commit and put in the work. This is a comprehensive program, not hype
- You want real, hardcore guidance from someone who’s been there
- You prefer a program that will tell you what you want to hear
- You think you know everything and are not willing to be coached
Meet Your Biz Mentor
Roxell Richards is a trial attorney, entrepreneur, business development mentor, community activist, and rainmaker. She has built her law firm from the ground up to a multi-million dollar machine and served as countless business consultants and general counsel to celebrities, brands, companies, and people looking to build a purposeful and sustainable business.
Her ability to see opportunity in almost any setting is unmatched. She created partnerships with some of the biggest companies and brands in the business. Her real yet loving style in teaching and mentoring other business builders resonates with so many people that they are motivated to take action because she doesn’t hold back
Frequently Asked Questions
Do I need to already have a business?
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Do I have to have a prior business experience to enroll in the program?
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Who does the program work?
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100% Money-Back Guarantee
We stand behind everything we do and, as we teach in the Program, deliver on our promise. This is why we back that up with our money-back guarantee.
So, if by the time program ends, and you have completed the program in full, you don’t feel we’ve delivered on our promise, simply email us and we’ll issue you a full refund.
Have any questions?
Email us at questions@exceluniversityofficial.com
ExcelU TV with Roxell Richards
If you prefer to watch your content, Exceltv is for you! We are sharing business and life realness. Watch us up close and personal as we record each podcast episode and feel the energy as we light your world up with inspiration and motivation all meant to help you excel in your business, career, or personal development journey.
